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Local service business

Private Barbershop

A haircut is easy to photograph. The bigger opportunity was showing what the whole experience felt like before someone booked.

TYPELocal service business
WHAT THEY NEEDEDMake the experience visible
WHAT WE MADEService + experience content
The barber and a client at Private Barbershop

Watch the work

Private Barbershop: the experience

A short film showing the space and the service.

Watch on YouTube

The story

What was getting in the way

For a local service business, people are choosing the person, the environment and the experience as much as the service itself.

What we decided to show

We captured the care, craft, space and finished result so a new client could get a feel for the appointment before walking in.

What we created

Only the pieces that had a job to do.

01Service experience footage
02Close-up craft details
03Transformation moments
04Short social-ready edits

Client-reported outcome

200% increase in clients

Client-reported: a 200% increase in clients during slower periods. Results vary by business, market and campaign.

The work + client feedback

A finished cut from Private Barbershop.
A finished cut from Private Barbershop.
Client-supplied Google review describing the planning, communication and production experience.
Client-supplied Google review describing the planning, communication and production experience.

Next case study

Corporate + Event Content

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