Healthcare / Rehabilitation / Customer Stories

InForm Osteopathy & Rehabilitation

Make the clinic, practitioner and first visit feel more familiar through a connected collection of videos.

TYPEHealthcare / Rehabilitation / Customer Stories
WHAT THEY NEEDEDFamiliarity before booking
WHAT WE MADEPatient stories + clinic + service content
An InForm practitioner working with Darlene in the treatment room

Meet the clinic and its patients

A short clinic walkthrough

A quick introduction to the clinic.

Watch on YouTube

Darlene’s patient story

A patient’s own account of her experience.

Watch on YouTube

What was getting in the way

Before a first visit, people may be unsure about the practitioner, the treatment style or the space. One short introduction cannot answer every question.

What people needed to see

Real patient stories, the clinic environment, a welcome from the practice and straightforward service explanations.

What we decided to capture

We captured patient stories alongside the clinic tour, welcome content, service explanations and educational short-form video. Each piece answers a different question a new patient may have.

What we created

What we created.

01Long-form patient stories
02Clinic tour and welcome content
03Service-focused videos
04Educational short-form content

Where the content can work

Give the video a place to be useful.

Longer patient stories can sit on the website, while clinic and welcome videos can introduce the practice before a visit. Shorter pieces can support service pages and social posts. These uses share one goal: helping the experience feel familiar.

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